Velocity Media + Communications Blog

A media interview is a great opportunity for the prepared, it is only a threat for the unprepared. Here are some tricks of the trade that will help you maintain your composure and showcase your professionalism.

Words tell, emotion sells. Every purchase decision we make is based on what a product or service will give us, save us, do for us, make us feel or help us become. We buy on emotion and then justify our purchase logically.

Every day we are bombarded with advertising images that play on emotions of love, fear, greed, guilt, anger, frustration and curiosity. From banks to car tyres, washing powders to mattresses, companies everywhere are capitalising on the power of emotional selling. 

Have you ever wondered what a journalist looks for in an ongoing source? To be asked to do an interview is great, though your goal should be to position yourself as the journalists go to expert for matters relating to your industry. Here are some 'inside' secrets of how journalists determine who to call on for an interview.

If a journalist called and asked you for an interview would you know what to do or say? Most people believe they have have to take a passive approach with the media, but this isn't the case. Here are six questions you should ask when you receive a cold call from a journalist.

Clever interviewees don’t refuse to answer tough questions they work out a way to get around them. Below are some proven techniques for avoiding difficult questions, though keep in mind  that any evasive answer can be counteracted with a good follow up question.

Print, radio and television are very different when it comes to packaging the news for their audiences. To position yourself as a good media source you need to understand the differences and respond accordingly. Here are some tips to help you prepare your messages:

A media interview is a fantastic opportunity to raise your profile, and when handled correctly it can position you as a key expert and generate you business. But it can also be can be the source of much fear. So here are nine tips to help you successfully prepare for an interview if you are contacted by a journalist:

Welcome to the web, where you literally only have seconds to make an impact with your audience. In just a few short sentences you need to achieve the delicate balance of giving readers enough information to keep them interested but not too much information that it completely overwhelms them.

Your web audience is an interesting one. According to Dr Jakob Neilson, one of the world’s foremost authorities on web usability, 79% of website readers scan rather than read word for word on a page, and they do so in an F shaped pattern. As a result the average person only reads about 28% of the content on a web page*.